EMPOWERING DRIVERS AS PART OF SUSTAINABLE DEVELOPMENT GOALS (SDG) INITIATIVE: STRATEGIES TO ENHANCE DRIVERS BENEFITS AND ESTABLISH AN INTRA-CORPORATE SOCIAL BUSINESS WITH DRIVERS AS A CAPTIVE MARKET IN LEADING ON-DEMAND COMPANY (RIDE HAILING)
Driven by social mission and mandate of government towards Sustainable Development Goals (SDG), one of the leading Indonesia ride-hailing company (Indojek) has launched and run a drivers’ welafe program named ProDrivers. The program is supposed to reducing drivers’ expenses. However, due to recen...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84055 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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