EFFECTIVENESS COMPARISON OF INSTAGRAM AND FACEBOOK ADS : THE CASE OF UDO INNOVATE
Social media is an online platform seen by marketers as an opportunity to market their brand, engage with existing customers, and reach more potential customers. Instagram and Facebook are the two most popular options for marketers to market their brand, with both having their own in-app paid advert...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84106 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Social media is an online platform seen by marketers as an opportunity to market their brand, engage with existing customers, and reach more potential customers. Instagram and Facebook are the two most popular options for marketers to market their brand, with both having their own in-app paid advertising tools called Instagram Advertisements and Facebook Advertisements. Knowing which tool is more efficient, Instagram Advertisements or the one that Facebook have, can help businesses reduce wasted marketing costs by implementing an effective strategy, which is the objective of this study. A literature review was conducted to analyze the theoretical background of this study, and as a methodology, an experiment was conducted on a clothing brand company called U Do Innovate, with the campaign objective of Awareness to collect the necessary data using the experimental method, further the data is analyzed and compared within the results of both platforms using descriptive analysis to answers the authors research questions and fulfill the objective of this research. According to the authors findings, Instagram Ads lose to Facebook Ads in terms of efficiency because Facebook Ads can reach more people at a lower cost, but Instagram also can be useful to maximize the visually appealing nature in marketing campaigns. This research contributes to future marketers that wants to know how much amount that they can get with the least amount that they can spend for an Advertisements in both platforms, however the results that they get will be not precisely the same with the authors findings due to the campaign objective, material of the content, the timing of the experiments, target audience and their specific algorithms but hopefully it can gives an inspiration for new marketers to implement the advertisements strategies from the beginning. |
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