DEVELOPING BUSINESS PLAN FOR FIGHTING GAME CONTROLLER PRODUCER

• Main Author: Prayata Abidin, Abdurrafi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/84108
• Institution: Institut Teknologi Bandung

The Indonesian fighting game community (also known as the Indonesian FGC) is a vast market with many of its needs currently unfulfilled. Due to its segmented nature, the higher skill floor to start playing, and fighting games being not as popular as games from other genres, there is an extremely limited number of businesses currently fulfilling the needs of the local FGC. One such example is the manufacturing of fighting game controllers, which take inspiration from arcade cabinets where fighting games began. These controllers have become an integral part of the fighting game culture globally, acting as a way to immerse oneself in the history of fighting games while also elevating their performance in the game itself. However, manufacturers in Indonesia are extremely limited and inaccessible due to the factors stated above. Foreign manufacturers are also pricey due to currency rates and customs, which make it an unattractive option for local players. Seeing this blue ocean opportunity, coupled with the writer’s own background and experiences related to not only fighting games but also business, engineering, and the wider esports scene, the writer surmises a business plan for a manufacturing company that would fulfill the local FGC’s needs. The goal is to become the leading manufacturer for fighting game controllers in Indonesia, delivering the best quality with a budget that suits the local target market while increasing the accessibility of fighting game controllers to the local FGC through strategic marketing and community engagement.