PROPOSED NEW CLIENT ONBOARDING STRATEGY USING ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH TO INCREASE CLIENT RETENTION RATE : CASE IN PT. XYZ
As the FY2024 progresses, PT. XYZ, a CPaaS company, is facing significant challenges in its OTT Messaging Department, having achieved only 28% of its annual revenue target by the end of the second quarter. The increasingly aggressive competitors offering highly competitive services and features a...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/84235 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |