PROPOSED EMPLOYER BRANDING WITH CORPORATE SOCIAL RESPONSIBILITY TO IMPROVE EMPLOYEE ENGAGEMENT (CASE STUDY: NIMO LAND GROUP)
Nimo Highland, a subsidiary of Nimo Land Group in Bandung, faces significant challenge with a high employee turnover intention rate of 35.16% in 2023, indicating low employee retention. One contributing factor is the lack of employee engagement. This reserach aims to identify factors that can inc...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84312 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |