REDEFINING GENERAL PUBLIC SEGMENT IN KUSTOMFEST: A RESEARCH ON VISITOR MOTIVES IN ATTENDING A KUSTOM KULTURE FESTIVAL
The Indonesian creative economy has seen substantial growth, with creative tourism emerging as a key driver. This study focuses on Kustomfest, the Indonesian Kustom Kulture Festival, recognized as one of the largest Kustom Kulture hubs in the country. Between 2019 and 2023, there was a notable shift...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84350 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |