INDONESIA YOUNG GENERATION INSIGHT: THE ROLE OF INDUCTION AND DME (DIMETHYL ETHER) STOVE IN ACHIEVING INDONESIA ENERGY TRANSITION

• Main Author: Afida Nuzula, Nur
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/84661
• Institution: Institut Teknologi Bandung

Cooking is a major global energy demand, contributing to CO2 emissions. Indonesia, the largest consumer of Liquified Petroleum Gas (LPG), is focusing on transitioning towards greener energy sources like solar cookers and dimethyl ether (DME) production from coal gasification. However, the use of DME has sparked controversy. In addition, stepping up to induction stove also being a dilemma due to the electricity availability and cost of new instalment. This study aims to understand user behaviour and adoption of DME and induction stoves in Indonesia. The research uses a methodological framework that integrates components from the Value-based Adoption Model (VAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT) to explore user perspectives. Surveys will be administered to 190 young individuals aged 12-42 years who use LPG as cooking fuel in Indonesia. Data will be analyzed using Partial Least Squares Structural Equation Modelling (PLS-SEM) and analyzed using reflective, formative, and structural measurement models. The findings will be interpreted considering the hypothesized relationships among latent variables, including Performance Expectancy (PE), Perceived Alternative Value (PAV), Conversion Cost (CC), and Conversion Intention (COIN). Young generations in Indonesia, particularly Gen Z and Millennials, are crucial for the success of policies aiming to shift from LPG to more sustainable cooking fuels like induction and DME stoves. Their perspective reveals that while performance expectancy and perceived alternative value significantly influence their conversion intention, conversion cost does not play a major role, both in induction and DME stove. This suggests a strong inclination towards sustainability and a readiness to adopt new technologies despite potential cost concerns. These insights can guide policymakers in designing effective programs that resonate with the values and preferences of younger demographics.