REWARD MODEL DEVELOPMENT FOR REFERRAL REWARD PROGRAM IN DELIVERY SERVICES BASED ON CUSTOMER PREFERENCES (CASE PT X)
To support the success of a referral reward program, it is essential to offer rewards that motivate existing customers to refer new ones. These rewards consist of various attributes based on customer preferences, such as reward size, reward scheme, reward type, and reward visibility. Several stud...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84699 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |