REVOLUTIONIZING SPORTS VENUE BOOKING IN INDONESIA : SEWANUE BUSINESS PLAN

• Main Author: Vilca Aiman, Anaqi
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/84708
• Institution: Institut Teknologi Bandung

The Sewanue business plan addresses the pressing issues of physical inactivity, social isolation among youth, and outdated management systems for sports venues in Indonesia. This research aims to develop a strategic framework for launching and sustaining an innovative online platform dedicated to transforming the sports venue booking process, ultimately promoting a healthier lifestyle within the community. Sewanue aspires to become the leading platform for sports venue bookings in Indonesia, leveraging technology to enhance user experience and operational efficiencies for venue operators. The methodology employed includes both quantitative and qualitative data collection through surveys distributed to the general public and sports venue owners in Bandung and Jakarta. The respondents for the consumer survey were predominantly young, tech-savvy individuals aged 18-34, while the venue owner survey targeted well-known and reputable sports venues offering football, badminton, tennis, billiards, and basketball facilities. This approach ensured comprehensive insights into the needs and challenges faced by both consumers and venue operators. The business plan explores several critical areas including a detailed market analysis, a robust service plan outlining the platform's functionalities, and a comprehensive marketing strategy to build brand awareness and capture market share. Additionally, it presents a financial plan with projections on profitability and budgeting, an operational plan for managing daily operations, and an organizational structure designed for flexibility and scalability. The feasibility analysis supports the viability of Sewanue, highlighting its potential to innovate and lead the sports venue booking industry in Indonesia.