BUSINESS PLAN OF PARARENTING
Pararenting is a business model designed to address the pressing needs of parents in Indonesia, particularly in Bandung, West Java, by providing specialized webinars and educational resources. Leveraging a mixed-methods research approach, this study identifies key gaps in the parenting resources mar...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/84892 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Pararenting is a business model designed to address the pressing needs of parents in Indonesia, particularly in Bandung, West Java, by providing specialized webinars and educational resources. Leveraging a mixed-methods research approach, this study identifies key gaps in the parenting resources market and develops a robust strategy to fill these gaps. The business plan outlines Pararenting's strategic focus on high-quality, interactive webinars, expert-led content, and culturally relevant resources. Financial projections demonstrate the model's viability, with a strong IRR and ROI. Recommendations include enhancing marketing efforts, continuously improving content, and expanding service offerings to ensure sustainable growth and a positive impact on family welfare. |
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