ANALYSIS OF PREFERENCE AND WILLINGNESS TO PAY FOR CONVENTIONAL MEDICINE AND HERBAL MEDICINE TO MANAGE DYSMENORRHEA AMONG COLLEGE STUDENTS IN BANDUNG CITY

• Main Author: Syifa Meilawati, Nur
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/85441
• Institution: Institut Teknologi Bandung

Dysmenorrhea is a common health problem experienced by many women, including college students. Dysmenorrhea can interfere the productivity and daily activities. Therefore, people who experience dysmenorrhea will often perform various interventions to manage or reduce pain during menstruation. One of the interventions that can be done is consuming medicines, whether herbal medicines or conventional medicines. This study aimed to identify the preferences of college students in Bandung in choosing medicines to treat dysmenorrhea and to determine their willingness to pay for herbal medicines and conventional medicines to treat dysmenorrhea. The study was conducted using a survey method with a cross-sectional approach through data collection based on a questionnaire that was conducted online in June - July 2024. The study results showed that out of 401 respondents, 45% of respondents chose herbal medicine and 55% of respondents chose conventional medicine. However, after being given several condition settings, respondents' preferences tend to change in each condition, which means that the condition settings affect respondents' preferences in choosing the type of medicine. Factors that influenced preferences in choosing the type of medicine include majors (p-value = 0,000), menstrual cycles (pvalue = 0,015), how much it interferes with activities (p-value = 0,000), and pain intensity (p-value = 0,000). The average amount of WTP for herbal medicine is IDR 8,426, while for conventional medicine is IDR 9,208. There is no relationship between knowledge factors, menstrual experience, and experience when having dysmenorrhea on the amount of WTP for herbal medicines, while for WTP for conventional drugs there is an influencing factor, which is the pain intensity factor. There is no significant difference between the amount of WTP for herbal medicine and conventional medicine.