FORMULATING BUSINESS STRATEGY USING EFE, IFE, IE, TOWS, AND QSPM FOR PT REASURANSI NUSANTARA MAKMUR

This research aims to evaluate the internal and external conditions of PT Reasuransi Nusantara Makmur, focusing on identifying the most appropriate business strategy to enhance customer acquisition and overall performance. PT Reasuransi Nusantara Makmur has faced significant challenges in customer a...

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Bibliographic Details
Main Author: Fuadi, Faizul
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85626
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Institution: Institut Teknologi Bandung
Language: Indonesia
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