THE INTEGRATION OF TRADITIONAL AND DIGITAL MARKETING TECHNIQUES IN PROMOTING HOSPITAL SERVICES AT RUMAH SAKIT FIKRI MEDIKA KARAWANG
Hospitals have a significant role in the healthcare industry, as it provides essential healthcare services and a backbone in the healthcare ecosystem. However, the integration in traditional and digital marketing strategies can be presented to have both opportunities and challenges in competing and...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85789 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |