FACTORS INFLUENCING THE INTENTION TO USE HALAL MEDICAL DEVICES IN INDONESIA: A THEORY OF PLANNED BEHAVIOUR BASED ANALYSIS AND STRATEGIC PLAN FOR HALAL CERTIFICATION IN BOSTON SCIENTIFIC INDONESIA

• Main Author: Nabyla Widyaputri, Dyani
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/85873
• Institution: Institut Teknologi Bandung

Boston Scientific, a leading global medical technology company, specializes in developing and manufacturing innovative medical devices. Established in 1979 and headquartered in Marlborough, Massachusetts, USA, PT. Boston Scientific Indonesia operates as the official sales representative for Boston Scientific in Indonesia. To remain competitive in the Indonesian market and comply with government regulations for Halal implementation on medical devices, PT. Boston Scientific Indonesia is exploring the possibility of obtaining Halal certification for some of its medical device products. Although several studies have examined consumer behavior towards Halal products, there is a lack of research focusing specifically on the Halal medical devices sector. This study aims to investigate the factors influencing the purchase intention of Halal medical devices among Indonesians and their preferences for using medical devices based on the given categories. Utilizing structural equation modeling with partial least squares (SEM-PLS), this study tests and estimates the relationships among various variables. The findings reveal that Perceived Self-Efficacy directly influences Perceived Behavioral Control and affects Attitude, which in turn directly influences the Purchase Intention for Halal medical devices.