IDENTIFYING KEY SUCCESS FACTORS AND STRATEGIC APPROACHES FOR AGRIDESA SUSTAINABILITY IN THE COMPETITIVE AGRITECH SECTOR
Farming in Indonesia is deeply interwoven with the nation's identity, encompassing tradition, sustenance, and culture. However, the agricultural sector is undergoing a significant transformation driven by technological advancements. Agridesa, an agritech company, is at the forefront of th...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85895 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Farming in Indonesia is deeply interwoven with the nation's identity, encompassing tradition,
sustenance, and culture. However, the agricultural sector is undergoing a significant
transformation driven by technological advancements. Agridesa, an agritech company, is at the
forefront of this movement, pushing boundaries and setting new standards. This thesis explores
the key factors that contribute to Agridesa's sustainability amidst widespread failures in the
agritech sector, through the lens of the Resource-Based View (RBV). This thesis aims to
understand the key factors contributing to Agridesa’s sustainability despite the prevalent
failures in the agritech sector. Additionally, it seeks to develop strategic recommendations for
Agridesa to ensure its future sustainability and growth. The study adopts a qualitative research
approach to explore the intricate dynamics between technology, tradition, and sustainability
within Agridesa's operations. By employing semi-structured interviews and thematic analysis,
the research delves into the experiences and perspectives of Agridesa’s stakeholders, including
its CEO, project coordinator, agronomist, shareholder, and representatives from farmer
associations. The findings reveal critical success factors that have enabled Agridesa to maintain
and grow its operations. These include the integration of modern technology with traditional
agricultural practices, implementation of environmentally responsible agri-input protocols, and
proactive stakeholder engagement. This research concludes with strategic recommendations
for Agridesa, emphasizing the enhancement of data-driven strategies, stakeholder
collaboration, and the balance between innovation and traditional wisdom. These insights aim
to contribute to the broader discourse on sustainable agricultural practices and the role of
agritech innovations in achieving economic viability, environmental responsibility, and social
acceptance in Indonesia. |
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