BRAND LOYALTY AS A CATALYST FOR GROWTH: LEVERAGING INNOVATIVE BRAND STRATEGIES TO ENHANCE MARKET LEADER POSITION IN THE ANIME APPAREL MARKET FOR A SMALL CLOTHING BRAND
This research entitled "Brand Loyalty as a Catalyst for Growth: Leveraging Brand Experience to Enhance Market Success for Small Clothing Brands in Triple Two Reworks" aims to identify strategies that can increase brand loyalty and market growth for small clothing brands. This researc...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85925 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |