WORKFORCE STRATEGY IN A MANUFACTURING COMPANY TO IMPROVE PIMS VALUE

The workforce is a critical source for a manufacturing company to remain competitive. However, the company is facing significant challenges in managing a substantial workforce and rising expenditures, which increased annually due to inflation, minimum wage legislation and economic growth. Thes...

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Bibliographic Details
Main Author: Melinda Gultom, Rossy
Format: Theses
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85940
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Institution: Institut Teknologi Bandung
Language: Indonesia
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Summary:The workforce is a critical source for a manufacturing company to remain competitive. However, the company is facing significant challenges in managing a substantial workforce and rising expenditures, which increased annually due to inflation, minimum wage legislation and economic growth. These concerns serve as the foundation for study because it impacts the company’s competitive advantage, strategic decision making, budget planning, and cost control. Profit Impact Marketing Strategy (PIMS) is a metric used by lubricant manufacturing businesses to measure their competitiveness. The company is expected to raise its competitive level annually by reaching the PIMS value, which is expresses in units of total blending volume per total expenditure. The annual cost of expenditure is a key component that the company may control to increase its PIMS value. Currently, salary, wages, and benefits constitute the largest portion of the cost components, accounting for more than half of total annual expenditure. Therefore, a comprehensive study into workforce management and labor cost trends is critical. This approach enables companies to develop effective strategies for workforce efficiency, which is essential for ensuring long-term competitiveness and growth. This study aims to evaluate the workforce amount and determine a workforce strategy to improve PIMS value. This study employs a mixed methods approach to obtain a comprehensive understanding of workforce management and labor cost trends by a descriptive qualitative approach by carrying out semi-structured interviews with five managerial respondents to provide an overview of the relevant aspects to the indicators that were used in the study. In addition, this study also applies quantitative data collection from internal company reports such as workforce number, workforce expenditure and operational efficiencies that will be carried out internally. Data analysis methods for this study is using internal Business Model Canvas (BMC) by assessing nine elements such as Customer Segment, Value Proposition, Channel, Customer Relationship, Revenue Stream, Key Resources, Key Activities, Key Resources, Key Partnerships, workforce stewardship tools for quantitative data to evaluate workforce stewardship process and cost structure; and Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for to determine workforce efficiency strategy. iii This study provides a comprehensive overview of the current workforce and associated costs within the company. It also identifies focus areas for developing a workforce strategy aimed at enhancing company PIMS value. The study reveals the current business models which emphasizes on company competitiveness as a company objective, highlights three key pillars such as operational efficiency, third party partnerships, and workforce optimization which specifically focusing on improving PIMS value. The study analysis also reveals the following insights into the company’s workforce and associated labor costs, including workforce composition, labor cost, and main cost components. The workforce composition in the company comprises 80% NonManagement Professional Technical Employment (NMPT) and 20% Management Professional Technical Employment (MPT). The labor cost estimation is 1.07 M US$ for the year-to-date (YTD) period ending June 2024 which represents 64% of total expenditure for the six months period. The main cost components consist of salaries, wages, benefits (SWB), and overtime. Company strategies are built by SWOT analysis and TOWS matrix. There are three main strategies which can be applied to improve PIMS value such as invest in technological tools for full Automation (SO), reduce rising labor costs with outsourcing and automation (WO) and maintain competitiveness through continuous operational efficiency improvements (ST). By having these results, the company can determine its workforce strategy by understanding its position, aligning the workforce with business plan over the next three to five years, optimizing workforce size and composition with business needs, improving workforce quantity by labor management, automation and outsourcing non-core activities. This research significantly contributes to the scientific understanding of workforce management in manufacturing companies. It provides a comprehensive analysis of workforce composition and labor costs, integrating the PIMS metric to link workforce efficiency with business performance. Applying the Business Model Canvas (BMC) and SWOT analysis, the study offers strategic insights for optimizing workforce size, quality, and costs. It emphasizes data-driven decisionmaking and addresses the impacts of economic factors like inflation and wage legislation. This study’s methodological framework serves as a model for continuous improvement in workforce strategies and fosters the development of best practices in the field