PROPOSED MARKETING STRATEGY UTILIZING PRODUCT DIFFERENTIATION (CASE STUDY AT SIG)
The cement industry is currently facing intense competition due to the lack of significant recovery in retail demand following the COVID-19 pandemic, coupled with an increasing number of competitors. This has resulted in a surge in oversupply, reaching up to twice the demand, and a decline in...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85968 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |