DEVELOPING A SUSTAINABLE BUSINESS MODEL FOR EARLY-STAGE SUSTAINABILITY AND GREEN COMMUNICATIONS CONSULTANCIES: A CASE STUDY OF BEECOMMS INDONESIA

• Main Author: Elviera, Rike
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/85969
• Institution: Institut Teknologi Bandung

This thesis examines the development of a viable and environmentally-friendly business model for newly established sustainability and green communications consulting firms, with a specific focus on Beecomms Indonesia as a case study. The research seeks to investigate efficient approaches, crucial factors for initial operations, and the improvement of credibility and long-term viability through sustainable practices. The study utilises qualitative methodologies, specifically indepth interviews with internal stakeholders, clients, external experts, rivals, and regulators. The results demonstrate the crucial significance of a firm dedication to sustainability, efficient communication tactics, utilising digital technology, and the necessity for customized services to fulfil client requirements. In addition, the study emphasises the importance of establishing robust networks and partnerships, overcoming budgetary limitations, prioritising transparency, and fostering ongoing professional growth. The findings offer practical guidance and actionable suggestions for Beecomms Indonesia and comparable consulting firms to achieve economic success while upholding sustainability ideals, thereby making a positive impact on the environment and society.