PRIORITIZING PRODUCT AND SERVICES STRATEGIC INITIATIVES THROUGH ANALYTIC HIERARCHY PROCESS (AHP) IN INDONESIA’S IT SERVICES SECTOR

• Main Author: Hafizh Akmal, Muhammad
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/85979
• Institution: Institut Teknologi Bandung

The rapid pace of digital transformation has significantly impacted the IT services sector, particularly in emerging markets like Indonesia. This thesis explores the strategic challenges faced by Indonesian IT service providers as they navigate a competitive landscape characterized by evolving customer demands, technological advancements, and market dynamics. The research aims to prioritize strategic initiatives that align with market needs and enhance the competitive positioning of these providers. By integrating strategic management frameworks such as Porter’s Five Forces, Value Chain Analysis, and SWOT Analysis with the Analytic Hierarchy Process (AHP), the study addresses the issue of stagnant revenue at PT ABC, a leading IT service provider in Indonesia. The findings indicate that AIbased product innovation and the development of low-code solutions are critical strategies for driving sustainable growth and meeting the increasing demand for advanced technological solutions. Additionally, the study underscores the importance of customer-centric approaches and continuous adaptation to maintain a competitive edge in a volatile, uncertain, complex, and ambiguous (VUCA) environment. This research contributes to strategic management literature by demonstrating the practical application of AHP in the context of digital transformation within the IT services sector and provides actionable insights for IT service providers in emerging markets facing similar challenges.