PROPOSED BUSINESS STRATEGY FOR PT ACEINNO TECHNOLOGIES TO INCREASE REVENUE BY IMPLEMENTING SOFTWARE TEST AUTOMATION SERVICES

• Main Author: Kumar Mudavath, Rakesh
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/86030
• Institution: Institut Teknologi Bandung

This research examines strategies for PT ACEINNO Technologies to enhance its value proposition, increase revenue, and identify growth opportunities within the IT software testing industry. Utilizing SWOT, TOWS, and PESTEL analyses, the research reveals key strengths such as high customer satisfaction and advanced Test Automation, alongside weaknesses like project time constraints and areas for improvement in Test Automation processes. The analyses also highlight opportunities in AI technology and new product exploration, while identifying threats from short technology cycles and intense competition. The study proposes three strategic imperatives for PT ACEINNO Technologies. First, it emphasizes the need to enhance the company's value proposition by leveraging AI and advanced Test Automation tools, which will differentiate PT ACEINNO from competitors and improve service efficacy. Second, it advocates for developing a new business strategy focused on market expansion, service diversification, and operational efficiency. This includes exploring new markets, offering consulting and training services, and optimizing processes to reduce costs and increase profitability. Third, it underscores the importance of identifying and leveraging emerging trends to create growth opportunities and maintain industry leadership. The implementation plan involves systematic approaches to market research, AI integration, and continuous learning and development for employees. PT ACEINNO Technologies is advised to invest in Test Automation tools, advanced project management systems, and regular employee training to stay competitive and responsive to market trends. Additionally, the company should focus on professional services and talent management to attract and retain top talent. The conclusions drawn from the research indicate that PT ACEINNO Technologies can achieve greater differentiation, increase revenue, and create new growth opportunities by strategically leveraging its strengths, addressing weaknesses, and capitalizing on emerging trends. Recommendations include practical steps for QA teams, managerial implications for senior management and HR, and suggestions for further research on AI-enabled QA tools and their impact on business performance.