PERANCANGAN STRATEGI AKUISISI PELANGGAN GENERASI Z MELALUI SOSIAL MEDIA TIKTOK PADA PEMASARAN SMARA COFFEE BERDASARKAN PREFERENSI PELANGGAN
Smara Coffee is a small and medium-sized enterprise (SME) located in Bandung, operating in the food and beverage industry. Established in May 2022, Smara Coffee has implemented various strategies to achieve its objective of increasing sales. These strategies have included marketing through direct...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86080 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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