THE QUALITY OF HUMAN RESOURCES IN SEAGRASS WOVEN INDUSTRY EXPORT PROCESS: INNOVATION APPROACH OF LOCAL CREATIVE INDUSTRY TOWARDS INTERNATIONAL BUSINESS IN KULON PROGO, INDONESIA

• Main Author: Bahari Cahaya Dewi, Kartika
• Format: Final Project
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/86125
• Institution: Institut Teknologi Bandung

The seagrass environment, which is widespread across the Pacific Island Countries and Territories (PICTs) area, provides support for local populations and industries. One of these businesses is seagrass weaving, which is a traditional craft practiced in Kulon Progo inside Indonesia. Additionally, the quality of human resources in Kulon Progo continues to be an issue, which has an effect on the development and competitiveness of the seagrass weaving sector. This is despite the fact that the government provides assistance for small and medium companies (SMEs) and creative industries. The purpose of this research is to solve these problems by conducting an investigation into the quality of human resources in the seagrass weaving business and developing methods to improve it in order to increase its market penetration on an international scale. The research analyses the elements that influence the quality of human resources, the motives for joining the seagrass weaving business, and the obstacles that craftsmen confront. These are all identified using qualitative research techniques, which include interviews and a survey of the relevant literature. Among the recommendations is the creation of training programs with the purpose of enhancing the industry's capabilities and fostering technological innovation. The results of this study provide valuable insights that may be used by policymakers, industry stakeholders, and future research endeavors with the objective of promoting the sustainable expansion of the seagrass weaving sector in Kulon Progo and other places that are comparable.