INNOVATIVE VALUE CO-CREATION THROUGH SERVICE SCIENCE: A FRAMEWORK FOR TECHNOLOGY-BASED BUSINESS INCUBATORS AT INDONESIAN UNIVERSITIES

• Main Author: Yuliana, Eka
• Format: Dissertations
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/86381
• Institution: Institut Teknologi Bandung

The government's commitment to reducing unemployment is reflected in a significant decision involving universities, central and regional governments, industry, businesspeople, and the community. While hundreds of technology-based incubators have been established sporadically across Indonesia, they lack targeted, measurable, structured programs with significant impact. The focus has primarily been on the availability of facilities rather than the development of comprehensive programs. Consequently, many startups experience failures during the incubation period, casting doubt on the effectiveness of these incubator programs. The growing need for universities to serve not only as educational institutions but also as value orchestrators and activity hubs for promoting technology-based entrepreneurship and innovation is what inspired this study. Technology-based business incubators are recognized as key catalysts for local and national economic growth. However, the challenge lies in effectively integrating modern service science principles to enhance operational efficiency and the quality of support provided to startups. The research aims to offer insights to universities managing technology-based business incubators in Indonesia by employing the service science approach. This multidisciplinary collaborative framework integrates business strategy, technology, decision science, negotiation, and service competence to enhance synergistic service delivery and innovation among all stakeholders. The growing need for universities to serve not only as educational institutions but also as value orchestrators and activity hubs for promoting technology- based entrepreneurship and innovation is what inspired this study. addresses the lack of integrated application of service science techniques in the current technology-based business incubator models at Indonesian universities as shown by research involving numerous universities and startups. The research was conducted in several stages, beginning with a comprehensive review of the latest literature on technology-based business incubation models, decision making, service science, and technology management. A mixed-method approach provided a clear picture, with exploratory qualitative case studies at specific university incubators in Indonesia complemented by a descriptive quantitative approach. As value orchestrators for technology-based business incubators, the simultaneous relationship shows that the stages of co -experience, co-definition, co-elevation, and co-development need ongoing collaborative synergy to manage the involvement process, a shared internal model, collaboration, and empowerment during incubation. The findings indicate that applying a service science approach can enhance the service competencies of technology-based business incubators, enabling them to provide services from a service-dominant logic perspective. This approach is expected to improve the service delivery system, fostering innovation, communication and negotiation skills, decision-making abilities, and the success rate of startups. The study reveals that current incubation procedures do not fully leverage the potential of existing service management technologies and methodologies. The primary objective of this project is to develop a scalable, reproducible, and optimized technology-based business incubation model. This model can be implemented in universities across Indonesia and potentially adapted for global application. The study contributes significantly to the academic field by introducing a novel approach to integrating service science concepts into technology-based incubator management. It provides a new perspective on enhancing and strengthening the entrepreneurship support ecosystem within educational institutions. This research aims to advance the theoretical understanding and practical implementation of service science in technology incubation. It also seeks to offer evidence-based recommendations to enhance university involvement in the national innovation system, thereby making a substantial contribution to policymaking.