THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY
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| Institution: | Institut Teknologi Bandung |
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id-itb.:866122024-12-06T09:02:25ZTHE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY Aqila Hakim, Rafif Indonesia Theses - INSTITUT TEKNOLOGI BANDUNG https://digilib.itb.ac.id/gdl/view/86612 - text |
| institution |
Institut Teknologi Bandung |
| building |
Institut Teknologi Bandung Library |
| continent |
Asia |
| country |
Indonesia Indonesia |
| content_provider |
Institut Teknologi Bandung |
| collection |
Digital ITB |
| language |
Indonesia |
| description |
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| format |
Theses |
| author |
Aqila Hakim, Rafif |
| spellingShingle |
Aqila Hakim, Rafif THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY |
| author_facet |
Aqila Hakim, Rafif |
| author_sort |
Aqila Hakim, Rafif |
| title |
THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY |
| title_short |
THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY |
| title_full |
THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY |
| title_fullStr |
THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY |
| title_full_unstemmed |
THE IMPACT OF CONSUMER BEHAVIOR ON BRAND EQUITY IN INDONESIA'S E-WALLET INDUSTRY DURING THE PANDEMIC COVID-19: A CASE STUDY OF SHOPEEPAY |
| title_sort |
impact of consumer behavior on brand equity in indonesia's e-wallet industry during the pandemic covid-19: a case study of shopeepay |
| url |
https://digilib.itb.ac.id/gdl/view/86612 |
| _version_ |
1822999598028816384 |