PERANCANGAN SEGMENTASI PELANGGAN BERDASARKAN VARIABEL RECENCY, FREQUENCY DAN MONETARY DENGAN PENDEKATAN CLUSTERING PADA UMKM MICHIKO SIRUP CIREBON

Michiko Syrup is a business that has a product known as Michiko Syrup and Juice which focuses on Mango Lip flavored drinks and syrups which are its flagship products. Michiko Syrup is also a regional beverage producer in Cirebon that not only contributes to significant local economic growth but a...

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Bibliographic Details
Main Author: Dwi Apriyani, Intan
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/86707
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Institution: Institut Teknologi Bandung
Language: Indonesia