BUSINESS STRATEGY TO INCREASE COMPANY PROFIT: LEVERAGING NEW BUSINESS MODEL (CONTRACT RESEARCH ORGANIZATION) AT ANIMAL LABORATORY DIVISION PT XYZ
The increasing prevalence of infectious and non-communicable diseases has spurred pharmaceutical and biotechnology companies to intensify research and development efforts for new drugs, particularly vaccines. The COVID-19 pandemic has prompted many companies and research institutions to find solu...
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| Format: | Theses |
| Language: | Indonesia |
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| Online Access: | https://digilib.itb.ac.id/gdl/view/86819 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | The increasing prevalence of infectious and non-communicable diseases has
spurred pharmaceutical and biotechnology companies to intensify research and
development efforts for new drugs, particularly vaccines. The COVID-19 pandemic
has prompted many companies and research institutions to find solutions.
Preclinical testing in animals is mandatory in vaccine development, which
highlights the importance of animals to ensure the safety and efficacy of drugs
before clinical trials (conducted in humans). The surge in demand for animal testing
presents a unique opportunity for PT XYZ to leverage the Laboratory Animal
Division (LAD) as a Contract Research Organization (CRO). By offering services
such as providing laboratory animals, providing materials of animal origin, and
facilitating testing, PT XYZ transformed DHL from a cost center to a profit center.
This research aims to identify customer needs and evaluate the business potential
of CRO in DHL PT XYZ. This study combines qualitative data analysis with the
Kepner Tregoe method and quantitative with the Analytical Hierarchy Process
(AHP) method. This study recommends that PT XYZ prioritize the implementation
of strategies aimed at improving service quality, expanding the variety of animal
breeds and services, and obtaining relevant certifications. The results of this
analysis and business strategy cost leadership are essential to increase customer
satisfaction, grow market share, and ultimately achieve the company's revenue
growth target. |
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