STRATEGI PEMASARAN YANG BERTUJUAN UNTUK MENINGKATKAN MINAT MEMBELI HOLA KOFFIE
The burgeoning coffee shop industry in Bandung, Indonesia, provides substantial opportunities and challenges for Hola Koffie, a distinctive coffee brand aiming to amplify its brand recognition and market penetration. This thesis explores the internal and external factors influencing Hola Koffie a...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/86925 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |