THE INFLUENCE OF TOURIST SATISFACTION, DESTINATION IMAGE, AND PERCEIVED VALUE ON REVISIT INTENTION IN SABANG CITY

• Main Author: Nadia Suhaimi, Sanna
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/87050
• Institution: Institut Teknologi Bandung

This study aims to analyze the influence of Tourist Satisfaction, Destination Image, and Perceived Value on Revisit Intention in Sabang City, a renowned tourist destination in the westernmost part of Indonesia, known for its underwater biodiversity and local culture. The study employs Partial Least Squares Structural Equation Modeling (PLS-SEM) to measure direct and indirect relationships among variabels. Data were collected from 482 respondents, both domestic and international tourists, through a structured questionnaire. The findings reveal that Tourist Satisfaction significantly impacts Revisit Intention directly. Destination Image, reflecting tourists' perceptions of attractions, accessibility, and overall experience, strongly influences Revisit Intention both directly and indirectly through Tourist Satisfaction. Perceived Value, defined as the balance between benefits received and costs incurred, also contributes directly and through the mediation of Tourist Satisfaction. Practical implications suggest that tourism managers in Sabang City can enhance Revisit Intention by implementing strategies to strengthen Destination Image and improve tourist experiences, including infrastructure development and diversification of attractions. These findings contribute to the body of tourism literature and provide valuable insights for managing similar destinations.