VIRTUALITY IN THE “CYBER ??CLASSROOM” OF VISUAL COMMUNICATION DESIGN STUDENTS, VIRTUAL ETHNOGRAPHIC STUDY OF MEDIA, COMMUNICATION AND CULTURE

• Main Author: Dita Saraswati, R.A.
• Format: Dissertations
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/87054
• Institution: Institut Teknologi Bandung

echnological developments have created new values and ways in everyday life. The use of digital and network-based technology is optimized in various aspects of society, including in education. Higher education, especially in the field of Visual Communication Design in Indonesia, is experiencing significant changes with the application of this technology. The learning process does not escape the use of digital tools and also the design process which shifts to the form of simulations and virtual spaces. Network technology is used to transfer knowledge, optimize understanding, and support learning experiences and work results. This daring learning method relies heavily on visual content and digital interactions, so visual and media literacy greatly influences the learning experience. This research aims to examine visual literacy, interaction, and understanding of cultural values in the daring learning phenomenon at universities in the field of visual communication design which basically uses studio-based methods. This is a method that prioritizes the design stage with direct experience, teacher direction, and collaboration between individuals in the studio space. By applying theories in the fields of communication, media and culture, research is expected to be able to examine problems from an interdisciplinary perspective. This research is qualitative research with an interdisciplinary approach to examine the concept of virtuality in the context of modern learning. Virtual ethnography is used to examine visual literacy, interactions between aspects of virtual space and design processes in daring contexts. The case study was conducted in the visual communication design study program at a higher education in the field of fine arts and design in Indonesia. This research assumes that learning situations mediated by technology in cyberspace change students' creative processes through their perceptions and interpretation abilities. It is hoped that this research can contribute to the understanding of cyber culture in the context of design education, understanding the concept of virtuality in the studio space, and the application of hybrid learning in higher education in the field of visual communication design in the future.