APPLYING AN ANALYTICAL HIERARCHY PROCESS FOR STRATEGIC DECISION-MAKING OF BUSINESS SOLUTION TO ADDRESS SALES DECLINE IN SMES (STUDY CASE: TB. BUYUNG MAS PUTRI)
This research addresses the sales decline experienced by TB. Buyung Mas Putri, a retail building materials store in Indramayu, caused by inefficiencies in manual processes, the absence of digital marketing and e-commerce platforms, and disorganized financial reporting. Coupled with increasing market...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87086 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |