RISK ASSESSMENT OF RATTAN MANUFACTURER AS BUSINESS IMPROVEMENT (CASE STUDY: CV. TROPICA RATTAN)
Indonesia's rattan industry, a major contributor to the Indonesian economy, faces significant challenges, such as fluctuating raw material supply, rising production costs, and competition from synthetic furniture products. CV Tropica Rattan, a midsized company in Cirebon, faces the chal...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87088 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | Indonesia's rattan industry, a major contributor to the Indonesian economy, faces
significant challenges, such as fluctuating raw material supply, rising production
costs, and competition from synthetic furniture products. CV Tropica Rattan, a midsized
company
in
Cirebon,
faces
the
challenges
of
declining
export
performance
and
limited innovation. This study applies a customized risk management
framework to address operational and financial risks that may affect CV Tropica
Rattan. Internal and external analysis was conducted using Business Model Canvas
and PESTLE to identify possible risk factors. The Analytical Hierarchy Process
was then used to prioritize the risks to implement mitigation strategies efficiently.
Semi-structured interviews and focus group discussions provided qualitative
insights, while secondary data was used to support contextual analysis. The results
show that structured risk management can improve the company's resilience and
competitiveness while providing a model that can be used for similar MSMEs in
the rattan industry. This research contributes to understanding how tailored risk
strategies can promote sustainable growth and operational efficiency in traditional
manufacturing.
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