PROPOSED MARKETING STRATEGY TO INCREASE STUDENT ENROLLMENT RATE FOR ISLAMIC BOARDING SCHOOLS (CASE STUDY OF ANNIDA ISLAMIC BOARDING SCHOOL)

• Main Author: Irfan Mubarok, Fawaz
• Format: Theses
• Language: Indonesia
• Subjects: Manajemen umum
• Online Access: https://digilib.itb.ac.id/gdl/view/87178
• Institution: Institut Teknologi Bandung

Annida Islamic Boarding School faces challenges in increasing student enrollment despite the growing demand for quality Islamic education in Indonesia. This study aims to analyze the external and internal factors that influence the competitiveness and decision-making processes of prospective student...