EXPLORING MARKETING STRATEGY TO INCREASE SALES FOR BAJA PERKASA ROOF CASE

This study aims to analyze the internal and external conditions of Baja Perkasa Roof, the factors influencing client decisions to purchase sand metal roofing, and the strategies that can be implemented to increase sales figures. The results of the study show that Baja Perkasa Roof's internal an...

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Bibliographic Details
Main Author: Indra Permana, Dhidhi
Format: Theses
Language:Indonesia
Subjects:
Online Access:https://digilib.itb.ac.id/gdl/view/87242
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Institution: Institut Teknologi Bandung
Language: Indonesia