GENERATION Z'S PERCEPTION OF THE AESTHETIC AND ETHICAL ASPECTS OF DRESS IN THE VISUALIZATION OF SINGER YURA YUNITA'S SUNDANESE BUSTIER COSTUME

• Main Author: Dwiartha Pangestuti, Annisa
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/87243
• Institution: Institut Teknologi Bandung

In this modern era, stage costumes not only pay attention to the aesthetic aspect but also as a medium in conveying moral and cultural messages. In this context, Generation Z as a group that has unique characteristics in the form of freedom of expression and creativity and fear of missing out (FoMO) has a unique view on the assessment between aesthetic and ethical visual aspects. Dress ethics is a rule and a balance of moral values in dressing in society so that there is mutual compliance. The use of bustier clothing as a stage costume is an example of the shift in ethics that applies as underwear to outerwear. This study uses a quantitative method to identify the visual form of costume design (bustier) nuances of Sundanese Yura Yunita related to dress ethics and analyze the perception of generation Z towards the visualization of costume design (bustier) nuances of Sundanese singer Yura Yunita on the aesthetic and ethical aspects of dressing. This study shows that according to the perception of generation Z, the use of stage costumes (bustier) Yura Yunita is categorized as less aesthetic and ethical, has a polite impression with attractive visuals. Aesthetics on the concept of dressing are related to the impression of innovation, aesthetics, colors, and details. Clothing aesthetics refer to the impression of the ideal body shape in Sundanese nuances shown in the selection of the garniture and its placement position. The veiled aspect is the main factor in the impression of ethics and the next factor in the selection of fabric materials.