INNOVATIVE STRATEGIES FOR LOCAL DIGITAL BOUTIQUE K-POP MERCHANDISE COMPANY CASE: ERISPROJECT.ID
This study addresses key challenges faced by Erisproject.id, a local digital boutique specializing in K-pop merchandise. The company, established in 2020, quickly expanded from offering exclusive freebies to creating a successful niche market in fanmade K-pop products. However, despite its growth, E...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87275 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |