EVALUATING COST-EFFECTIVENESS TO BETTER UNDERSTAND THE ECONOMIC IMPACT OF MICRO INFLUENCER MARKETING ON SOCIAL MEDIA PLATFORMS
This dissertation aims to delve into the recent trend of using a marketing technique of using followers with a smaller follower base otherwise known as micro influencer marketing. Influencer has become the recently preferred marketing strategy for many businesses since it has the potential to effect...
Saved in:
| Main Author: | |
|---|---|
| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87488 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |