SUSTAINABILITY COMMUNICATION IN ENHANCING CSR TRANSPARENCY AND TRUST IN COMPANY REPUTATION: A CASE STUDY OF PRONAS
Corporate Social Responsibility (CSR) plays a vital role in shaping public trust, corporate reputation, and sustainable business performance. This study focuses on Pronas, a leading processed food brand in Indonesia, regarding the communication challenges and public perception of its CSR practices....
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87515 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |