#TITLE_ALTERNATIVE#

• Main Author: PRATITA (NIM 29106021), MUTYA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/8763
• Institution: Institut Teknologi Bandung

Communication technology especially on cellular had been growing fast in Indonesia, this rapid growth causes by big market penetration to communication needs especially on mobile. According to statistics, cellular user in Indonesia is about 10 million people. By a lot company provide choices for simcard cellular phone and condition for mobile society becomes a consideration for new business opportunity is voucher cellular phone shop. <br /> <br /> <br /> <br /> <br /> A voucher cellular phone shop in Ciumbuleuit want to open a new voucher shop at other area which have little competitor and have a potential market segment for selling voucher cellular phone. Owner has four alternative locations refer to strategic location and potential market segment are Suci area, Gedung Sate – Gasibu area, Dago area, Riau area. In order to choose best location so conducted feasibility study for location then capital allocation for best location. Feasibility study include calculation of Net Present Value (NPV), calculation of Internal rate of Return (IRR), calculation of PayBack Period (PBP), calculation of Return on Investment (ROI), and calculation of Return on Equity (ROE). <br /> <br /> <br /> <br /> <br /> On feasibility study in four locations, so for Suci area are NPV Rp 15.858.556; IRR 21, 49%; PBP 3 years 3 months 13 days; ROI 22, 89%; ROE 80, 11%. For Gedung Sate – Gasibu area output for calculations are NPV Rp 27.333.403; IRR 24, 68%; PBP 3 years 8 days; ROI 21, 87%; ROE 76, 09%. For Dago area results for calculation are NPV Rp 17.678.967, 19; IRR 18, 81%; PBP 3 years 4 months 21 days; ROI 15, 22%; ROE 76, 09%. And for last location is Riau area results for calculation are NPV (Rp 1.444.723, 72); IRR 11, 31%; PBP 4 years 16 days; ROI 9, 32%; ROE 55, 66%. According to the calculation so for location Suci area, Gedung Sate – Gasibu area and Dago area are feasible to open voucher shop because NPV value positive and IRR value bigger then Cost Of Capital (COC) which is 12 %. For Riau area is not feasible to open voucher shop because NPV value is negative and IRR value is smaller then Cost Of Capital (COC). <br /> <br /> <br /> <br /> <br /> Implementation plan is to open voucher shop at Gedung Sate - Gasibu area because Gedung Sate - Gasibu area has a first priority refer to IRR value is the biggest compare to other location. Capital allocation strategy are comparison between own capital with loan is 3: 2 so for Gedung Sate - Gasibu area with total initial investment Rp 71.250.000 so capital from loan is Rp 42.750.000 and own capital is Rp28.500.000. <br />