VISUAL TIPOLOGY OF OXYGENATED DRINKING WATER PACKAGING

• Main Author: Putri .A. , Nadya
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/8770
• Institution: Institut Teknologi Bandung

Oxygenated drinking water has been appear and spreads in the market since 2004. The containt between regular drinking water and oxygenated drinking water is different, because of that the way to drink and the packaging are different each other. The problem is not all consumer know how the best way to drink oxygenated drinking water. The packaging of oxygenated drinking water that spreads in the market needs to be research to know weather the packaging already suitable with the rule of how the right way to drink oxygenated drinking water. Packaging analysis is perfome by tipology approach, it will analyse all kinds type who form packaging such as cap, shape and visual information. Result of study is a comparative reduction about the tipology of oxygenated drinking water packaging, Through this research it can be known there are advantages and disadvantages from them. The conclusion are oxygenated drinking water packaging today is not sufficient in good standard. The elements that influence packaging because of the cap system can be closed again after we opened it, the volume which not for being drink at once and there is less information about how the right way to drink oxygenated water. Because of that recommendation for oxygenated drinking water packaging as follow as: (1) Volume capacity divide in two such as: (a) Packaging with small volume for drink at once 250 ml. (b) Packaging with big volume about 300-400 ml that required while doing (2) Packaging shape should be stable when replace, a shape will be stable if the bottom packaging bigger from the top because it will give bigger tension. (3) The shape should have texture so it can be handled comfortly, beside that texture will give more reflection so it will get shining. (4) Fresh impression can be displayed with water splash illustration. (5) Secondary packaging is required to make easier distribution process and to give more protection. (6) Suitable cap system is the cap that cant be closed again after it opened. <br />