PROPOSED STRATEGY FOR ENTERING NEW MARKET SEGMENT TO SELL REUSABLE FLOWER BOARD OF CASABLANCA FLORIST
Casablanca Florist, known for its floral arrangements, has relied on styrofoam-based flower boards as best-sellers due to affordability and cultural appeal. However, the environmental impact of styrofoam led the company to introduce reusable acrylic flower boards. This study explores strategies f...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Subjects: | |
| Online Access: | https://digilib.itb.ac.id/gdl/view/87779 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |