#TITLE_ALTERNATIVE#
ABSTRACT: <br /> <br /> <br /> Doing market research, still assume as decreasing risk on commercial decision making, but there are plenty of commercila decision making that supported by market research still deliberately inaccurate. Therefore a new way of doing market research is...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/8783 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
| Summary: | ABSTRACT: <br />
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Doing market research, still assume as decreasing risk on commercial decision making, but there are plenty of commercila decision making that supported by market research still deliberately inaccurate. Therefore a new way of doing market research is needed. <br />
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Segmentation makes marketer easier to do their job, the customers will be able to served better. This is not happened to the marketer who do not determine theirs' segment to be served. <br />
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This research was aimed to do empirical exploration on two attitudes, i.e, attitude toward school and attitude toward shopping clothes. Then segmented the data based on both attitudes and revealed each segments attributes. In the end both attitudes tried to be correlated, and founded there were weak correlations among them. |
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