THE INFLUENCE OF SATISFACTION WITH INCENTIVE POLICIES AND TECHNOLOGY TRUST ON THE INTENTION TO USE ELECTRIC MOTORCYCLES

• Main Author: Pratiwi, Aisyah
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/87865
• Institution: Institut Teknologi Bandung

The worsening climate change necessitates solutions to reduce greenhouse gas emissions, one of which is through the adoption of electric vehicles. This study aims to identify the factors influencing consumer intentions to use electric motorcycles in Indonesia by developing an extended conceptual model from the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). This model adds two new constructs: satisfaction with incentive policies and technology trust. Data was collected through a survey of potential electric motorcycle users, distributed online via a questionnaire on the WhatsApp platform. This study used convenience sampling with criteria for the upper-middle economic class, and out of 354 respondents who filled out the questionnaire, 342 met the criteria. After data cleaning, 12 respondents were removed for not meeting the criteria and 2 respondents detected as outliers were excluded, resulting in 340 valid data used for further analysis. Data was analyzed using Covariance-Based Structural Equation Modeling (CB-SEM) with the help of SmartPLS 4 software. The results of the study indicate that there are seven factors that significantly influence the intention to use electric motorcycles, namely Performance Expectancy (PE), Technology Trust (TT), Effort Expectancy (EE), Social Influence (SI), Satisfaction with Incentive Policies (SIP), Facilitating Conditions (FC), and Price Value (PV). Among these factors, Performance Expectancy (PE), Technology Trust (TT), and Effort Expectancy (EE) were found to be the three strongest factors influencing consumer intentions. Conversely, the factors of Habit (HB) and Hedonic Motivation (HM) did not show a significant influence on the decision to use electric motorcycles. These findings provide important insights for PT. PLN (Persero) to design effective marketing strategies, including leveraging opportunities from incentive policies and developing supporting infrastructure, to accelerate the transition to the use of electric vehicles in Indonesia. This study also contributes to efforts to reduce dependence on fossil fuels and reduce harmful carbon emissions to the environment. Thus, this research contributes to Indonesia's goal of achieving net iv zero emissions by 2060, as well as supporting national targets in mitigating the impacts of global climate change.