#TITLE_ALTERNATIVE#

• Main Author: Herlina (NIM 28199166), Netty
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/8804
• Institution: Institut Teknologi Bandung

ABSTRACT: <br /> <br /> <br /> The slow economic growth as impact of the economy crisis in 1997 and 1998, and implementation of new regulation as free world trade preparation at both of regional and global environment, causes high business competition. Business companies must do its business in proactive ways more than just responsive ways to face external and internal environment changes to achieve sustainable competitive advantage. Strategic planning is one of company tools to formulate proactive actions of doing business. <br /> <br /> <br /> Bosung Indonesia Corporation is one of packaging company which supplies consumer goods industries. As high competition of packaging industries and slow growth production of many industries, the company needs to formulate strategy to achieve its vision and mission. Strategy formulation is made through analysis of external environment, analysis of industry structure and analysis of internal environment to identify major of company strengths, weaknesses, opportunities, and threats. Company strategy formulation is made by matching external and internal critical success factors. <br /> <br /> <br /> Methods to developing strategy alternatives are Strategic Position and Action Evaluation (SPACE) analysis, Threat, Opportunity, Weakness, and Strength (TOWS) analysis, and Internal External (IE) portofolio analysis.