#TITLE_ALTERNATIVE#
Packaging has an important function in marketing. While protecting its main functions, it is also imperative that packaging is attracting consumer attention. Packaging gives first impression of a product's value and quality. This is called a perceived quality.<p> <br /> <br />...
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/9117 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |