#TITLE_ALTERNATIVE#

• Main Author: WARDHANI (NIM 29105003), SISKA
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/9269
• Institution: Institut Teknologi Bandung

Based on its vision to create new Indonesia that guarantee children rights, Yayasan Pemantau Hak Anak (YPHA) has mission in advocacy of UU no 3 tahun 1997 tentang Pengadilan Anak, since the law contains some materials considered by YPHA as children rights ignorance by country, so it needs to be revised. As a part of civil society, YPHA doesn’t have any authority to revise or to interfere law amendment process. Institutions having the authority to revise the law are government and Dewan Perwakilan Rakyat as executive and legislative institutions of the country. All YPHA can do is influencing as many as people to start thinking about this issue, so public concern will be built and encourages better change related with admission, guaranty and protection of Indonesian children rights especially the children who have conflict with laws as written on UU no. 3 Tahun 1997 tentang Pengadilan Anak. <br /> <br /> <br /> <br /> <br /> <br /> <br /> One of the factors influencing UU Pengadilan Anak revision process is public pressure. The lack of public pressure is caused by the lack of public knowledge on this issue, so it needs public education to raise the awareness. The way to raise the public awareness is marketing communication. By marketing communication, we can expect that public awareness will be raised within society and later will build public concern that construct strong society network to speak up for changes toward policy maker. <br /> <br /> <br /> <br /> <br /> <br /> <br /> Before developing marketing communication strategy, we firstly need to know its target audience, objectives, message presentation, and media, based on target audience behavior analysis. Based on data analysis, it can be concluded that the appropriate solution to answer this problem is running integrated marketing communication with Above the Line and Below the Line series of activities in advertising, public relations, and direct marketing. <br />