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Marketing is dealing with how to bring products to the proper customer or market. To make marketing more efficient and effective, one has to make clear definition of market / customer target. Determination of customer target in marketing process is a challenge for marketing managers to make successf...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/9375 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |