#TITLE_ALTERNATIVE#

• Main Author: (MM : 28198066), Usama
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/9541
• Institution: Institut Teknologi Bandung

Abstract: <br /> <br /> <br /> <br /> The Growth of textile and apparel bussiness a couple of years before increase very fast because of the the growth from the technology that possibly can produce a product with the lower cost and high quality. As a consequency, the competition to get a market share that exist is firmly closed But if we see from the situation right naw, textile and apparel in Indonesia is becoming very difficult to break trough the market in outside countries, because beside from the crisis moneter that has been takin a long time, the people outside countries is also less trusting to do the transaction with the Indonesian trader. <br /> <br /> <br /> <br /> The main problem that has been conducted in this study is to see the potential economic of textile and apparel in West Java, which the contibution is reaching 66.59 % toward the total of the non-oil and gas export. It is very pity the potential economic is going down with the crisis moneter. Thats why, the writer feels that the only way to increase the expos of the textile and apparel in West Java in particular and Indonesia in general is by doing the right marketing export strategy, that is by paying attention to the strenghts, weaknesses, opportunity and threats that has been facing our textile and apparel exporter. <br /> <br /> <br /> <br /> From the result and study about the alternat f of marketing strategy, I can make the conclusion that textile and apparel industry in Indonesia, according to the BCG matrix, has the position in Problem Child, which the growth is very fast but the market share is very low if we compare to the other countries. <br /> <br /> <br /> <br /> Thats why, it is time for the textile and apaarel exporter in West Java in particular and Indonesia in general, to do the active marketing, which is not waiting for the order to come, but trying to find a new orders. Beside of that, it is best for our exporter to search for a new market, where there are still less competitor and not conducting a quota system, like for instance : Japan, Middle East and Africa <br />