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XYZ is a local footwear retail company in Bandung. The challenge for a retail company of fashion products is a highly uncertain demand and short product life-cycle. The fast changes of trend and the threat of new competitors force the company to adopt a quick response toward market demand and at the...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/9718 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |