ANALISIS STRATEGI JASA ANGKUTAN PEMADU MODA BSM-BSH DENGAN PENDEKATAN METODA SWOT-QSPM

• Main Author: Sudrajat, Jessy
• Format: Theses
• Language: Indonesia
• Online Access: https://digilib.itb.ac.id/gdl/view/9905
• Institution: Institut Teknologi Bandung

More and more perforate entrepreneur transportation service area improve modes interchange service becomes threat to entrepreneur that tripping those area, therefore to keep a strategy at transportation service area improve modes interchange, obviously has to see many competitors that have characteristics and alone characters in increase improve modes interchange transportation service that interchange. Factor that regard to that emulation is external factor, internal factor, and successful key factor a firm, corporate thus can give a strategy decision in point to be made strategy judgment basic what does be felt currently and one firm is expected at proximately, so that strategy gets to give firm picture to keep, develop and fix force, weakness, opportunity and threat to strategy already walks and later strategy.<p>Trouble-shooting approaching for analysis transportation service strategy improve modes interchange BSMS-BSH with SWOT'S method approaching--QSPM. That method is utilized to determine take a corporate strategy decision with sees factor SWOT'S dimension factor that quantitative, so firm gets to determine strategy what does have to be done its and establishes policy aim in do repair and set up is medium, and corporate man resource that. <p>This research have given result which is decision making position on course Growth Stability, according to matrix SWOT research result--QSPM which usufructs quantitative matrix EFE, full scale score matrix EFE = 235 and yielding quantitative matrix IFE, full scale score IFE = 250, meet on course Matrix SWOT QSPM lies on Growth Stability with the meaning corporate that deep take a decision its strategies concentration passes through horizontal's integrations to market penetrations, medium step-up, pre medium and man resource with doesn't revamp profit strategy that be walks.